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Publicity service may be the best way to promote an event, book, person or company through the various media outlets, which could include but is not limited to television, radio, newspapers, magazines and Internet. Publicity service may take a client's product such as a book and orchestrate ways to encourage the media to request an interview with the client to discuss his or her product. An event may need publicity to educate the public about the topic of the event as well as procure attendees. Publicity might be looked at as “free” advertising but may very well be a manufactured campaign brought on by an aggressive publicity service.
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